How long does it take for a new game page to show up on Google?

It varies from a day to a few weeks. Asking for the page in Search Console's URL Inspection and linking to it from a page that is already indexed usually speeds it up. If it is still missing after a few weeks, check for a noindex tag.

Why does my game page say 'Unity WebGL Player' in search results?

That is the default title from the WebGL template. Change the title tag in the template's index.html to your game's name and a few words about it, and add a meta description, then ask Search Console to crawl the page again.

Can people find my game if they only remember its web address?

Often, yes. Many people type a remembered address into the search box, and search engines match it to pages that mention it. A short address you own, used the same way everywhere, makes that easier.

Do Foundplay's links help my game rank?

Not directly. The Play link carries nofollow, which tells search engines not to pass ranking through it. The listing can still show up for your game's name and send searchers to your site.

How do I get my browser game to show up on Google?

Give the game a page with a real title and a few sentences of text, because a canvas and a script tag tell a search engine almost nothing. Then add the site to Google Search Console and Bing Webmaster Tools, submit the page, and get a few links to it from places that already rank. Most searches for a small game are its name or its address, so make both easy to type and easy to recognize.

Updated October 11, 2026. Written by Foundplay, a game discovery platform for free browser games. Foundplay also sells Boost, a paid promotion for games, and this guide says where it fits. The advice before that part works without it. All guides

What a search engine sees on a game page

A search engine reads the HTML your server sends. For many web games that is a title tag, an empty canvas and a script. The game itself is invisible to it, so the page needs words around the game: what it is, how you play, the controls, who made it.

A title tag with the game's name and what it is, such as 'Orbit: a one-button space puzzle'. A bare 'Orbit' or 'Unity WebGL Player' competes with every other page using those words.
A meta description of one or two sentences. Search results often show it under the title, so write it for a person deciding whether to click.
Visible text on the page itself: a short intro, the controls and a line on who made it. Text inside the canvas can't be read.
A share image set with Open Graph tags. It doesn't move rankings, but the same tags fill in the preview when someone posts your link.

The searches that bring players to a small game

A new game rarely ranks for broad words like 'free puzzle game'. Pages that already rank for those have years of links. What a small game can win is its own name, its name plus 'browser' or 'online', and its web address.

That last one surprises people. Players who saw your game in a clip or a comment often type what they remember of the address into the search box instead of the address bar. On Foundplay's own search data, game addresses like a pages.dev name are among the most common searches that lead to a game page. A short, readable address you own is easier to remember and to find again than a long generated one.

Tell Google and Bing the page exists

Add your site to Google Search Console and verify it, usually with a DNS record or a file on your host.
Do the same in Bing Webmaster Tools. Bing's index also feeds Microsoft Copilot, so it matters for people who ask an assistant for games.
Submit a sitemap if the site has more than one page, or use URL Inspection to ask for the game page to be crawled.
Ping IndexNow when the page changes. Bing and several other engines accept it, and many hosts and plugins can send it for you.
Come back after a week. Search Console's Performance report shows the searches your page appeared for, which is the best list of words to use on the page.

Links that help a new game get found

A page about your game on a site that already ranks, which can show up for your game's name before your own site does. An itch.io page, a Newgrounds page or a Foundplay listing all count.
A link from your own profiles: GitHub, X, YouTube, a dev blog. They are quick to add and they tell search engines the name and the address belong together.
Posts where players talk. A thread about your game in a community gives searchers more pages to find, even when the link in it doesn't pass ranking.
Skip paid link schemes and link exchanges. Search engines treat them as spam, and a ban costs more than the links bring.

When nothing shows up after a few weeks

Search for site: followed by your address. If nothing appears, the page isn't indexed yet; check URL Inspection for the reason.
Look for a noindex tag or a robots.txt rule left over from a template or a staging setup.
Check that the page loads without JavaScript errors in a private window, since a crawler sees the first load too.
Search for the exact game name in quotes. If other games share it, add a word that sets yours apart.

How Foundplay can help

Foundplay is a game discovery platform for free browser games. It doesn't host games: every listing sends players to the creator's own site.

The free listing

Listing a game is free. Paste the link where people play it at /submit, check the details and publish. The game goes live right away, and Play sends players to your own site.

A Foundplay listing gives the game a page with its name, a description and the address of your site, and the page goes in Foundplay's sitemap. The Play link to your site carries nofollow, so it won't pass ranking; what it gives you is a page that can show up for your game's name and sends searchers on to your site.

Boost, the paid option

Foundplay sells Boost, so it has a reason to want you to buy it. The free listing works without it.

Search takes weeks. If you want strangers playing while you wait, the plan called Boost ($10 for 120 plays in 5 days) puts the game on genre pages and in Foundplay's search for 5 days. A paid play is a click, so it can't tell you how you'll rank; Search Console can.

The Boost plan costs $10 for 120 plays in 5 days, which works out to 8.3¢ a play. Where it shows: Your genre's game pages and the top of matching searches.

A play is a counted click on Play from a sponsored spot, the same way public play counts work: once per game per network a day. Every sponsored spot is labelled Sponsored, and the share of plays not delivered by the end of the plan's days is refunded automatically. Foundplay can't see what players do after the click. Fan games and copies of commercial games can't be boosted. A game has to be listed before it can be boosted. List it first, or start a Boost and add your play link there, and Foundplay lists the game for free as part of the same flow.

For scale, Foundplay's own visit counter shows an average of 11,000+ visitors a day over the last three full days, and 700+ games are listed. It updates every few minutes.

List your game for free Boost with Boost See all Boost plans

More free ways to find players are in the full guide.

Questions

How long does it take for a new game page to show up on Google?: It varies from a day to a few weeks. Asking for the page in Search Console's URL Inspection and linking to it from a page that is already indexed usually speeds it up. If it is still missing after a few weeks, check for a noindex tag.
Why does my game page say 'Unity WebGL Player' in search results?: That is the default title from the WebGL template. Change the title tag in the template's index.html to your game's name and a few words about it, and add a meta description, then ask Search Console to crawl the page again.
Can people find my game if they only remember its web address?: Often, yes. Many people type a remembered address into the search box, and search engines match it to pages that mention it. A short address you own, used the same way everywhere, makes that easier.
Do Foundplay's links help my game rank?: Not directly. The Play link carries nofollow, which tells search engines not to pass ranking through it. The listing can still show up for your game's name and send searchers to your site.